Make Every Ad Dollar Pull Its Weight

Track Record

Proven across platforms

I’ve managed paid campaigns on Google Ads, Microsoft Advertising, Facebook and LinkedIn — including accounts returning more than nine dollars for every dollar spent. Much of that work was leading paid search for twenty-plus e-commerce and B2B brands at once, so I know how to scale what works and cut what doesn’t.

Paid search performs best when it isn’t working alone. I connect your campaigns to your SEO strategy and your analytics, so each channel informs the others and you can see exactly what’s driving results.

What I Handle

Setup, tuning & testing

• New account builds and audits of existing campaigns
• Search, Shopping, Performance Max, display and remarketing campaigns
• Ongoing bid, budget and ad copy optimization
• Merchant Center and product feed management
• Keyword research and search term analysis
• A/B and multivariate ad testing
• Meta (Facebook & Instagram) and LinkedIn advertising
• Conversion tracking with GA4, Tag Manager and Meta Conversions API

Process

From audit to optimization

FAQ

Paid search questions