E-commerce Marketing & Management
Turn Browsers into Buyers
Strategy, platform know-how and the full marketing mix for online stores — from product feeds and replatforming to the campaigns that fill the cart.
On the Bandstand
Brands I Work With
Background
E-commerce is my home key
I’ve spent my career inside online retail: running web and marketing for a Vermont e-commerce brand, leading store replatforming and new-brand launches, then directing the digital marketing department of an e-commerce platform company for fourteen years. I also helped architect that platform’s integrations with GA4, Tag Manager, Google and Microsoft Ads, Meta’s Conversions API and major email platforms.
That means I understand the whole machine — catalog, checkout, feeds, tracking and campaigns — and how each part affects the bottom line.
What I Handle
Everything between the click and the checkout
- Store strategy, merchandising and promotional calendars
- Replatforming plans and migrations that protect SEO and data
- Product feed setup and optimization for Google Shopping and Performance Max
- Checkout, product page and category UX/UI audits
- Analytics and conversion tracking across GA4, Tag Manager and ad platforms
- Integrated paid search, SEO and email strategy
Platforms
Stores I know inside and out
WooCommerce · Shopify · BigCommerce · Miva · CommerceV3 · custom carts
Next Track
Ready to grow your online sales?
Tell me where your marketing stands today and where you want it to go, and I’ll map out the moves to get you there.