Email Marketing
Emails That Earn the Open — and the Sale
Better open rates, more clicks and stronger conversions start with a smarter email program. I build one that keeps working long after you hit send.
Experience
Thousands of campaigns in the books
I’ve planned, written and deployed email campaigns for over 2 decades, and built responsive transactional email templates used by entire e-commerce platforms. That covers everything from persuasive copy and on-brand HTML templates to the deliverability and compliance details that keep your messages out of spam folders.
Already running an email program? I’ll audit and fine-tune what you have. Starting from scratch? I’ll set up your platform, connect it to your store, develop your strategy, schedule your mailing calendar and organize your lists and get your first automations live.
What I Handle
From subject line to sale
- Welcome, abandoned cart, browse abandonment and post-purchase flows
- Newsletters, promotions and seasonal campaign calendars
- Audience segmentation and behavior-triggered messages
- A/B and multivariate testing of subject lines, content and timing
- Responsive HTML template design and transactional emails
- Platform setup, migration and store integration
- Reporting on opens, clicks, conversions and revenue per email
- Copywriting for every kind of send
Platforms
Fluent in every major ESP
Klaviyo · Mailchimp · Constant Contact · Campaign Monitor · Emma · iContact · Omnisend
Next Track
Ready to make your emails inbox rockstars?
Tell me where your marketing stands today and where you want it to go, and I’ll map out the moves to get you there.